6
Insider Secrets Only the Elite Know when Hiring a Freelance Copywriter
Everyone wants to know
how they can hire the right Copywriter for their organization. The first thing
they do is check their qualifications such as
·
their experience,
·
their blog articles
Qualifications are important for many reasons when hiring a
copywriter. However, their qualifications are not the most important aspects to
look out for.
·
What if this copywriter lacks good work ethic?
·
Do they have an egotistical attitude and think they know it all
already?
·
What if they expect high pay with minimal results?
These are only some of the things you and others like you are
trying to ovoid.
To hire the right copywriter, you have to have a clear idea of
the person’s psychological state of mind. This is exactly what motivated me to
write this article. I want to help people like you find the right person for
the job. This way, you don't have to go through the headache of hiring the
wrong copywriter.
Here are
the 6 Secrets you have to know when hiring your next freelance
copywriter.
1. Mindfulness
·
Are they mindful of their actions?
·
How do they spend their free time?
·
What Language do they use?
·
What is their tonality like?
Being mindful is crucial to be successful.
·
Is the copywriter disciplined and striving to have a better way of
being and thinking?
One very effective manner of doing this is through the practice
daily affirmations.
After reading an article on positive daily
affirmations. Catherine Moore, a Psychologist from the university of
Melbourne states that "when people practice self-affirmation tasks, this will increase
certain neural pathways". It opened my eyes on how important affirmations are to
everyone.
By practicing daily affirmations, you’re learning of new ways of
being and thinking. You are also training your subconscious mind to evolve into
a better version of itself. Affirmations help by conditioning the mind for
success, wealth, prosperity, freedom, and self-love. These are only some
benefits.
This is why you want a copywriter that practices how to be more
mindful. The copywriter will operate from a place of prosperity and abundance.
They have a positive mindset that will reflect in their tonality and overall
energy.
They will have a clear mind so that when you give them a
challenging project, they’ll overcome it with ease. They'll focus on the
solution and create the results you need.
2. Immersion
Immersion is key to making anyone's dreams, goals, and
aspirations a reality. You want to make sure that the copywriter you choose
immerses themselves by researching new ways of being better. By taking the time
of asking yourself an important question
·
Do they have a student mindset?
Questions like this is a vital step to hiring the right person
for the job. Imagine for a second that they don't learn new ways of being
better. If they're the type that don't take the time to go to seminars and
surround themselves with like-minded people. Or they don't watch online courses
or educational videos. Then what is that saying about the copywriter?
·
What would that mean for you if you decide to hire them?
They would not be ready or even have the state of mind to know
how to effectively generate leads. If the copywriter is not fully immersed and
doesn't revisit material, they're not ingraining the knowledge within
themselves. If they don't show the hunger to learn more, don't expect them to
perform at all...don't waste your time. They have to have that hunger, the
drive to do better and to be better.
You want a copywriter that doesn't procrastinate and wait for
some day. You want a copywriter that makes things happen today!
3. Dissection
·
Is this Copywriter doing there “due diligence” on the competition?
Dissecting sales letters is a very powerful and effective way to
learn new strategies and become a better copywriter. This is another quality
you have to look out for in any qualifying Copywriter.
·
Do they collect as many successful sales letters as possible to
read and study them?
·
Are they visiting the competitors site and studying how they laid
out the funnel page and the landing page?
You want someone who is aware of what tactics the competitors
are using and how they are using them.
If the copywriter keeps themselves informed, they’re more likely
going to perform at a high level. This in turn translates into more lead
generation and revenue for your business.
They would then have a good understanding of what works and what
doesn't. This is why it’s vital to have a copywriter that has a “swipe file”. This way they'll
have a good idea of what the competition is doing and how they can make it
better
4. Writing
·
Do they dedicate the time to hand copy successful sales letters
they dissected?
Handwriting is a very effective way to learn, it enhances the
learning process. Learning the language, the competition uses to capture the
reader’s attention is beneficial. The copywriter will learn the tonality they
use, and the words they choose to convey their message.
It would be as if the copywriter was “Speed Learning”. What they're doing
is instilling that successful and proven strategy into their own work. That
means, if you hire a copywriter that hand writes successful sales letters. You
would be profiting from your competitors proven strategy, in
other words, it’s almost as if your competitor is working for you!
5. knowledge
Knowledge is power, the question is,
·
Where can you acquire the knowledge?
These days, knowledge is everywhere, the problem is, its
disorganized, unstructured knowledge. This is exactly why people get
discouraged and don't even try to educate themselves. What you want is a
copywriter that loves to read relevant content. This way, they can become better and reach new levels of their
career.
This is important to note. If they aren't reading, they're not
learning new strategies from professionals that have been doing it for decades.
If they aren't continuously improving and refining their skills, then most
likely, they're not going to do the best job for you and your company.
You want someone who is constantly striving to become a better
version of themselves. Hiring this type of copywriter will yield more long term
results.
6. Application
Although Knowledge is power, Knowledge itself is nothing without
its application. Applied knowledge is power! The most important question you have to
ask when hiring any Copywriter is,
·
Are they applying what they learned into their articles?
Out of all the secrets, this has to be the most important, this
will either make or break any copywriter out there. When someone applies what
they learned into their own life, it shows in their mentality, attitude, and
tonality.
Without the application of their newly acquired knowledge. It
disappears, vanishes, because the copywriter did not put the knowledge into
practice. Repetition
is key to success! You need to make sure that any copywriter that works for you
applies what they learned. If they don't and you decide to hire them...your
company’s reputation and credibility is in serious trouble.
What you’re looking for is a copywriter that the "Mastery"
mindset", their purpose of learning is mastery. A copywriter that
focuses on sharpening and improving their copywriting skills every day!
“Whatever the mind can conceive and believe, it can achieve.”
― Napoleon Hill
Here is an article with more insights of what qualities to look
out for that are more important than experience
.
·
The Forbes Coaches Council on 14
Hiring Qualities More Important Than Experience.
Summery
To recap, what you’re looking for is a copywriter that has all
these qualities.
1.
Mindfulness: The daily practice of affirmations
2.
Immersion: Researching New Ways to Improve
3.
Dissection: Studying The Competition
4.
Writing: Instilling Successful Copy
5.
Knowledge: Reading Relevant Content
6.
Application: Practicing and Applying Knowledge
You can use these 6 secrets in the form of one simple but very powerful question the elites
ask when hiring a freelance copywriter.
·
Does this Copywriter have
the **6
qualities** I’m looking for?
Don’t be so quick to dismiss this question. Imagine for a
second... How vital this one question is when hiring a freelance copywriter.
How beneficial it would be for you and your organization if its put to use.
This one question can save you a lot of time, effort and energy.
Not to mention the headache you'll feel if you do end up with a mediocre
copywriter. if you know that they have these 6 qualities, you'll know that you
found the right person to take your business to a whole new level.
How to Get the Right Copywriter?
Before I get to that, one of my favorite quotes seems like the
perfect way to end this article.
“Here’s to the crazy ones, the misfits, the rebels, the
troublemakers, the round pegs in the square holes… the ones who see things
differently — they’re not fond of rules… You can quote them, disagree with
them, glorify or vilify them, but the only thing you can’t do is ignore them
because they change things… they push the human race forward, and while some
may see them as the crazy ones, we see genius, because the ones who are crazy
enough to think that they can change the world, are the ones who do.”
— Steve Jobs, 1997
It encourages people to be themselves, to have big dreams, goals
and aspirations in life. To want better for themselves and others alike. These
are exactly the type of people you want working for you. People that think
differently, the innovators, the visionaries. Imagine if you had a copywriter
that had the mindset of Steve Jobs? Now that would be something wouldn't it!
Copywriters.com
What if you can hire the Steve Jobs of Copywriting? A copywriter
that strives to innovate, strives to revolutionize copywriting. Above all,
anticipates the client’s needs and wants to delvers mind blowing copy. A copywriter that has
the skill set to move people into action and the power to move people into
better lives. If you want all of this and more, than Consider hiring a
copywriter here at Copywriters.com.
“If you haven't found it yet, keep looking. Don't settle. As with
all matters of the heart, you'll know when you find it. And, like any great
relationship, it just gets better and better as the years roll on.”
— Steve Jobs
The only difference here is that you don't have to keep looking.
We’ve all been extensively trained and coached to have a high standard to go
above and beyond for our clients. I would recommend you take a look at and read
other articles to find the right copywriter for your needs. Keep in mind the
qualities I listed when reading their articles. Best of luck to you my friend!
1 Comments
you explain very easy method
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